The relentless war between Hasbro and Mattel.

The 1998 book TOY WARS, written by American G Wayne Miller, reveals an epic and relentless duel between two giants of the toy world: Hasbro, creator of the legendary GI Joe action figures, and Mattel, owner of the Barbie franchise. In a fierce corporate battle, readers find themselves on Hasbro's side, rooting for its founders as they struggle to maintain their ideals in the face of an unforgiving market. The book shows the entire process of transformation from a small family business to a corporate giant, dominating the world of toys and games.

Our many thanks to Hasbro for giving us characters that make history to this day.

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